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Workshop: C-ATM Course 4 - Addiction Treatment Marketing Part I
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Workshop: C-ATM Course 4 - Addiction Treatment Marketing Part I

Addiction Treatment Marketing I: o Hone your professional marketing, communication and management skills.

 Export to Your Calendar 6/14/2018
When: Thursday, June 14, 2018
9:00 am - 4:00 pm (PT)
Where: Nelson Hardiman Conference Facilities
11835 W Olympic Blvd
Ste 900
Los Angeles, California  90064
United States
Contact: Angie Fiedler Sutton
888-985-2282


Online registration is available until: 6/14/2018
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The C-ATM is a first-of-its-kind certification program. It is an industry difference maker that sets the national standard for addiction treatment marketers. The C-ATM is a comprehensive program of study, addressing the most important topics with which new and experienced addiction treatment marketers should be familiar. Through participation in this program, you will:

  • Learn best practices and practical tips from renowned legal and industry experts
  • Gain knowledge and experience that differentiates you and improves your practice
  • Earn a widely respected credential that sets you apart from the competition

The C-ATM is comprised of six (6) comprehensive courses. Each course requires approximately six (6) hours to complete, and the entire certificate takes 36 hours. 

In Course 4, "Addiction Treatment Marketing", you examine the fundamental questions, “What is addiction treatment marketing?” and “How is representing a program different than selling one?”  You explore key advertising and marketing issues, including the marketer’s role and responsibilities, mission and brand, and professionalism and etiquette. You also consider best practices when interacting with diverse populations of prospective and current patients and families, the admissions team, and the clinical team.

COURSE LEARNING OBJECTIVES

1.      Analyze key principles and best practices related to the marketer’s role and responsibilities.

2.      Analyze key principles and best practices related to the practice of advertising and marketing in the field of addiction treatment.

3.      Analyze key principles and best practices related to interacting with diverse populations of clients and team members.

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Behavioral Health Association of Providers
11835 W Olympic Blvd., Suite 1090
Los Angeles, CA 90064
888-958-2282


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Behavioral Health Association of Providers helps you feel confident that you comply with changing legal regulations and industry best practices while reinforcing your reputation within your network of ethical business practitioners.

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