Pricing: $300 for Non-Members
BHAP Member Pricing: $255 (a 15% discount)
NOTE: Members must be logged into the BHAP website for discount pricing.
Hone your professional marketing, communication, and management skills.
The Certificate in Addiction Treatment Marketing (C-ATM) is a first-of-its-kind certification program. It is an industry difference maker that sets the national standard for addiction treatment marketers. The C-ATM is a comprehensive program of study, addressing the most important topics with which new and experienced addiction treatment marketers should be familiar. Through participation in this program, you will:
- Learn best practices and practical tips from renowned legal and industry experts
- Gain knowledge and experience that differentiates you and improves your practice
- Earn a widely respected credential that sets you apart from the competition
The C-ATM is comprised of six (6) comprehensive courses. Each course requires approximately six (6) hours to complete, and the entire certificate takes 36 hours. You can take the courses in any order.
In Course 5, "Addiction Treatment Marketing Part 2", you examine the fundamental questions, “What is addiction treatment marketing?” and “How is addiction treatment marketing distinct from marketing in general?” You will explore key issues related to compliance and enforcement, including the stakeholders, relevant healthcare laws, potentially abusive practices, as well as fees, reimbursements and services. You will also consider best practices related to outreach, referrals, and building trust and relationships with patients, families, and other treatment professionals.
COURSE LEARNING OBJECTIVES
In this course, you will analyze key principles and best practices related to:
- enforcement stakeholders;
- federal and state laws;
- potentially abusive practices;
- patient financial responsibility; and
- fees reimbursements, and services.
Register Online Here or by phone at (888) 958-2282.
Andrew Martin is the Chief Operating Officer at Behavioral Health Association of Providers, a national trade association that provides regulatory and compliance resources to addiction treatment professionals.
Andrew's extensive experience in the addiction treatment industry dates back to 2005 and includes founding and operating Serene Scene Magazine, a monthly magazine with a circulation approaching 30,000 subscribers. He also launched The Evolution of Addiction Treatment Conference, which delivered high level learning to addiction treatment professionals; developed LocateTreatment.com, a directory of addiction treatment resources and information for the United States and Canada; and spearheaded Serene Center, a 36-bed transitional sober living and outpatient treatment facility for those in early recovery.