Thank you for your interest in registering for C-ATM courses.
To be able to take the courses, you must register to become a member of BHAP (Behavioral Health Association of Providers). However, all BHAP members receive Course 1 for free.
Please go here to register, and select the appropriate membership for you.
After you have a login, be sure to sign in to the BHAP website and then go here and select the first course.
You WILL need to be logged into the BHAP website in order to add the course to your dashboard. Instructions for how to navigate the course will then be sent to you via email once you order a class.
Curious as to what you'll get in the C-ATM? Here is your course listing:
Course 1: Corporate Ethics and Compliance
In this course, you examine the fundamental questions, “What are corporate ethics and compliance?” and “Why are they so important?” With legal expert, Harry Nelson, as your guide, you explore key ethical and compliance issues through the lenses of federal, state, and local laws. You then consider the elements of successful compliance programs that thoughtfully manage risk, while at the same time maintaining transparency, accountability, and integrity.
Free to BHAP members
Course 2: Consumer Privacy and Data Security
In this course you examine the fundamental questions, “What are consumer privacy and data security?” and “Why are they so important?” With legal experts, Harry Nelson and Kathryn Edgerton as your guides, you explore key consumer privacy and data security issues, like patient authorization and consent, compliant communications, and how to address security breaches, through the lens of federal and state health privacy and security laws. You also consider the legal and ethical ramifications of collecting and using patient information for marketing purposes, including the unique challenges presented by today’s social media landscape.
Course 3: Ethical Communications in Marketing
In this course you examine the fundamental questions, “What is ethical communications in marketing?” and “Why is it so important?” With experts, Harry Nelson, Rob Fuller, and Ben Cort as your guides, you consider key issues related to ethical marketing and advertising communications. Taking federal and state regulations into account, you review best practices to promote transparent, truthful, and substantiated communications on the Internet and in comparison and testimonial advertisements. You also examine data brokering, outside referral sources, and the challenges and benefits of communicating via social media platforms.
Course 4: Addiction Treatment Marketing Part 1
In this course you examine the fundamental questions, “What is addiction treatment marketing?” and “How is representing a program different than selling one?” With addiction treatment marketing expert Ben Cort as your guide, you explore key advertising and marketing issues, including the marketer’s role and responsibilities, mission and brand, and professionalism and etiquette. You also consider best practices when interacting with diverse populations of prospective and current patients and families, the admissions team, and the clinical team.
Course 5: Addiction Treatment Marketing Part 2
In this course you examine the fundamental questions, “What is addiction treatment marketing?” and “How is addiction treatment marketing distinct from marketing in general?” With legal experts Harry Nelson as your guide, you explore key issues related to compliance and enforcement, including the stakeholders, relevant healthcare laws, potentially abusive practices, as well as fees, reimbursements and services. You also consider best practices related to outreach, referrals, and building trust and relationships with patients, families, and other treatment professionals.
Course 6: Ethical Compensation Practices
In this course you examine the fundamental questions, “What are ethical compensation practices in healthcare marketing?” and “Why are they so important?” With legal expert, Harry Nelson, as your guide, you explore legal and ethical best practices related to contracts and client rights, compensation of marketers, and call centers and lead generation. You also consider how to avoid common compensation pitfalls, such as fraud and abuse, exploitation, inducements, brokering, and kickbacks.
If you have any questions, please email email@example.com or call 888-958-2282.