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Workshop: C-ATM Course 4 - Addiction Treatment Marketing Part I
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When: June 14, 2018 at 9:00 am - 4:00 pm PT
Where: Nelson Hardiman Conference Facilities, West Los Angeles
Pricing: $300 for Non-Members
BHAP Member Pricing: $255 (a 15% discount) *

Register Online Here or by phone at (888) 958-2282.

Hone your professional marketing, communication and management skills.

The C-ATM is a first-of-its-kind certification program. It is an industry difference maker that sets the national standard for addiction treatment marketers. The C-ATM is a comprehensive program of study, addressing the most important topics with which new and experienced addiction treatment marketers should be familiar. Through participation in this program, you will:

  • Learn best practices and practical tips from renowned legal and industry experts
  • Gain knowledge and experience that differentiates you and improves your practice
  • Earn a widely respected credential that sets you apart from the competition

The C-ATM is comprised of six (6) comprehensive courses. Each course requires approximately six (6) hours to complete, and the entire certificate takes 36 hours. You can take the courses in any order.

In Course 4, "Addiction Treatment Marketing", you examine the fundamental questions, "What is addiction treatment marketing?" and "How is representing a program different than selling one?" You explore key advertising and marketing issues, including the marketer's role and responsibilities, mission and brand, and professionalism and etiquette. You also consider best practices when interacting with diverse populations of prospective and current patients and families, the admissions team, and the clinical team.

COURSE LEARNING OBJECTIVES

  1. Analyze key principles and best practices related to the marketer’s role and responsibilities.
  2. Analyze key principles and best practices related to the practice of advertising and marketing in the field of addiction treatment.
  3. How to Conduct Practical Internal Assessments
  4. Analyze key principles and best practices related to interacting with diverse populations of clients and team members.

*NOTE: Members must be logged into the BHAP website for discount pricing.

Register Online Here or by phone at (888) 958-2282.

Presenter

Andrew Martin

Andrew Martin

Andrew Martin is the Chief Operating Officer at Behavioral Health Association of Providers, a national trade association that provides regulatory and compliance resources to addiction treatment professionals.

Andrew's extensive experience in the addiction treatment industry dates back to 2005 and includes founding and operating Serene Scene Magazine, a monthly magazine with a circulation approaching 30,000 subscribers. He also launched The Evolution of Addiction Treatment Conference, which delivered high level learning to addiction treatment professionals; developed LocateTreatment.com, a directory of addiction treatment resources and information for the United States and Canada; and spearheaded Serene Center, a 36-bed transitional sober living and outpatient treatment facility for those in early recovery.



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Behavioral Health Association of Providers
11835 W Olympic Blvd, Ste 1090
Los Angeles, CA 90064
(888) 958-2282

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11835 W Olympic Blvd., Suite 1090
Los Angeles, CA 90064
888-958-2282


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