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Workshop: C-ATM Course 4 - Addiction Treatment Marketing Part 1

Hone your professional marketing, communication and management skills.

The C-ATM is a first-of-its-kind certification program. It is an industry difference maker that sets the national standard for addiction treatment marketers. The C-ATM is a comprehensive program of study, addressing the most important topics with which new and experienced addiction treatment marketers should be familiar.

In Course 4, "Addiction Treatment Marketing", you examine the fundamental questions, "What is addiction treatment marketing?" and "How is representing a program different than selling one?" You explore key advertising and marketing issues, including the marketer's role and responsibilities, mission and brand, and professionalism and etiquette. You also consider best practices when interacting with diverse populations of prospective and current patients and families, the admissions team, and the clinical team.

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When: June 14, 2018
9:00 am - 4:00 pm (Pacific)
Where: Nelson Hardiman Conference Facilities
West Los Angeles

Speaker:
Andrew Martin

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Webinar: The Value of HIPAA Compliance

The value of being compliant extends beyond the confidence that you can pass a HIPAA audit. And often, what is and is not required for total HIPAA compliance is the source of misconceptions and misunderstandings that have no doubt contributed to the resurgence in fines and litigation of OCR’s Phase 2 audits. Please join us for this very important webinar. It could be the most important time spent for your business in 2018!

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When: June 19, 2018
10:00 am - 11:00 am (Pacific)
Where: online

Presenter:
David Kay

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Workshop: Preparing to Sell Your Behavioral Health Program and What to Expect in the Process

Selling your behavioral health program can be complicated, frustrating, confusing, and tremendously rewarding. Whether selling the operation, the assets, and/or the property, this workshop will teach you how to prepare for the process, what to watch out for, what areas to avoid, what areas to concentrate on, and how to help the process go smoothly.

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When: June 21, 2018
9:00 am - 11:00 am (Pacific)
Where: Nelson Hardiman Conference Facilities
West Los Angeles

Speakers:
Hillel Kamionski
Harry Nelson

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Webinar: National Opioid Litigation – Current Status and Why Treatment Centers Must Be Involved

States, cities, counties, health care providers, and, yes, treatment centers, have brought the largest and most comprehensive litigation in United States’ history against opioid manufacturers, distributors and retailers. The claims are wide-ranging, and the plaintiffs seek billions in damages caused by the opioid epidemic. This webinar will outline the claims in the litigation, the players, the current status of the litigation, and the reasons why the treatment industry should be involved.

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When: July 11, 2018
10:00 am - 11:00 am (Pacific)
Where: online

Presenter:
Walter Boone
T. Roe Frazer II

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Workshop: Risk Reality and Preventative Solutions In The Commercial Payer Landscape

The only Risky Business we like is that movie with Tom Cruise ... and to be fair, we don’t like it that much anymore -- it hasn’t aged well.

But there is one thing in our space that never gets old: a provider billing an insurance company runs the risk of an audit.

No one likes an audit, but comprehensive reviews are a reality in the addiction treatment and recovery industry. With heightened attention toward billing practices, providers need to be proactive in preventing and eliminating accusations of fraud or abuse.

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When: September 7, 2018
11:00 am - 2:00 pm (Central)
Where: Lin and Patel Conference Facilities
Chicago, Illinois

Speakers:
Lee Arian
Max Sirianni
Michelle E. Lin, Esq.
Amee V. Patel, Esq.

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Behavioral Health Association of Providers helps you feel confident that you comply with changing legal regulations and industry best practices while reinforcing your reputation within your network of ethical business practitioners.

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